Value Propositions

  1. The first value proposition is that the app will allow users to earn ribbons every time you reach a checkpoint how many times you’ve eaten somewhere (silver, gold, etc.). The benefit of this is that it will allow each restaurant included in the app to be updated more frequently and, therefore, have more accurate data (wait time, specials, etc.), which is valuable because users will be more willing to learn how to use an app that is accurate/that actually works. This value proposition is geared toward the explorative, frequent user.
  2. The second value proposition is that the app will allow users to create challenges with your friends to see who goes to the most burger joints. The benefit of this is that it will entice users to eat at burger joints more often and use the app more, which is valuable because the more users feel enticed to use the app, the more likely it is that the app can start making money off of ads without annoying the users enough for them to stop using the app. This value proposition is geared toward the competitive, frequent user.
  3. The third value proposition is that the app will allow users to check mark once they’ve been to a restaurant. The benefit of this is that it gives the user a goal/objective within the app, which is to check mark all of the restaurants, which is valuable because this creates the addictive aspect of “I have to reach my goal” within the app and causes users to stay and use the app longer. This value proposition is geared toward the explorative, occasional user.